Mercedes-Benz: Launch of the new fragrance THE MOVE
Flying for a short trip to Southern France, when the weather is getting colder and cloudier in Northern Germany, is always a good idea. In addition, when Mercedes-Benz is inviting you to a super cool event directly in Cannes, it is even better. Therefore, I was super excited to take part at the launch event of the newest fragrance THE MOVE by Mercedes-Benz. It will be available from 4th trimester of 2019.
TFWA 2018 in Cannes
The launch was occurred during the latest TFWA world exhibition and conference in Cannes, which is organized by the largest association in international duty free and travel retails today. At the exhibition, you can see over 3.000 traveller-oriented brands and nearly 500 international exhibitors, like the INCC Perfumes. INCC Perfumes includes also Mercedes-Benz Perfumes. I spend the whole day there, because it was super nice to get a very new insight to this world of exposition. In addition, I got a guidance from Mercedes-Benz and I learned a lot about their brand philosophy and deeply connection to the different products for women and men.
Pre-event of THE MOVE in Hotel Barrière Le Majestic Cannes
The newest fragrance for men is named THE MOVE. The fragrance is created by the French master perfumer Dominique Ropion, who received already the famous Cosmetique Magazine Oscar in 2010. To celebrate this partnership and the hence resulting outcome of THE MOVE, there was a big event at the glorious Hotel Barrière Le Majestic Cannes. With hundreds of guests, we had a great evening and the introduction of the new fragrance was unforgettable. It was a big show with acrobatics and dance. Everything around was just perfect: the atmosphere, the location, the delicacy to eat and drink…
Mercedes-Benz fragrance THE MOVE
The new fragrance my Mercedes-Benz is an `aromatic fougere perfume´ for men. It is designed in a powerful blue colour. The top notes of THE MOVE are grapefruit, cardamom and apple blossom. The middle notes are salt, sea notes and geranium. The base notes are Tonka bean and balsam fir. For me, this fragrance is for everyone in every situation perfect. I love to wear it on classy outfits during fashion events. But also for sporty clothes its super, when I go shopping…
Thanks again, Mercedes-Benz Perfumes, for this unforgettable event in beautiful Cannes. It was an honour to celebrate with you the launch of THE MOVE. #advertisement